New Amsterdam Theatre

In 1903, the opening of the New Amsterdam Theatre was a highly anticipated New York City event. Designers Henry Herts and Hugh Tallent set out to build the most spectacular theatre in New York. They were so confident in their endeavor that they designed the theatre’s interior specifically for her inaugural production of A Midsummer Night’s Dream. The following morning’s review in The New York Times spoke little of the play, but hailed the New Amsterdam Theatre as “The House Beautiful,”a nickname that still holds true today. Over 113 years later, the New Amsterdam is the oldest operating theatre of Broadway and an official New York City landmark. Aladdin opens at the New Amsterdam Theatre, becoming the third production to play her stage, and now one of Broadway’s biggest blockbusters.