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Guidelines

If you'd like to be listed on I LOVE NY, read below for guidelines and to request access.

Access to Extranet | Event Guidelines | Attraction Guidelines

Please read the following guidelines to see if any accommodations, attractions, restaurant, or event listings you are looking to add qualify and ensure that existing listings are modified to comply with our requirements. Please note that approvals can take up to 10 business days.


Access to Extranet

The following organizations qualify for a partner login:

  • TPA

  • Local Chamber of Commerce

  • Convention and Visitors Bureau

  • New York State tourism industry association (i.e. NYSTIA, NYSHTA, etc.)

  • New York State government agency (i.e. State Parks, DEC, etc.)

  • Must-see attractions, as determined by NYS Division of Tourism

If you do not fall into one of these categories but feel you qualify for a listing after reviewing the guidelines, please reach out to your local tourism promotion agent to ask them to help submit your listing or event.


Event Guidelines

Click here to see if your event listing is already featured.

Event Requirements

  • Events must be of interest to and able to attract visitors from outside of a 50-mile radius.

  • Events should encourage at least 25% of attendees to obtain an overnight stay in the vicinity—the event should not be geared mainly towards local residents.

  • External event website must reflect date and information submitted in event listing or event cannot be approved.

  • Events must be legally operated according to NYS tax, health, and local city codes, laws, and regulations.

  • Virtual events are accepted from attractions that have current listings on the I LOVE NY website, if the event complies with other requirements above.

Event Submission Requirements

  • Descriptions must be between 250 and 1500 characters (not words) to be accepted into the database.

  • I LOVE NY reserves the right to reject or rewrite any listing that does not have a compelling headline or description.

  • At least one photo that meets quality specifications must be submitted for an event to be considered for inclusion.

    • No vertical photos or photos that feature text or logos please.

    • Image size requirements call for a maximum of 1920 x 1080 pixels landscape, JPG format at 72 DPI. Minimum size is 580 x 326.


Venue Guidelines (Attractions, Accommodations, Restaurants)

Click here to see if your listing is already featured.

Venue Requirements

  • Venues must be of interest to and able to attract visitors from outside of a 50-mile radius.

  • Venues must have a current website or Facebook page, email address, and phone number listed (unless it’s a state-owned entity such as a Welcome Center).

  • Venues must be open to the public at least five days per week, including at least one weekend day, with operating hours a minimum of six hours per each day open. Exceptions can be made for seasonal attractions or attractions with seasonal hours that meet all other criteria.

  • Venues that have been open for at least a year must have a minimum rating of 3.5/5 on at least two of either Yelp, TripAdvisor or Google based on at least 10 reviews.

  • Venues must be legally operated according to NYS tax, health, and local city codes, laws and regulations. Venues must have an ADA-compliant entrance (permanent; or with portable ramp/lift and a contact number to request). Exceptions can be made for certain outdoor adventure and historical attractions that do not have to be accessible to meet ADA guidelines.

Venue Submission Requirements

  • Descriptions must be between 250 and 1500 characters (not words) to be accepted into the database.

  • I LOVE NY reserves the right to reject or rewrite any listing that does not have a compelling headline or description.

  • At least two photos and/or one photo and at least one video that meets quality specifications must be submitted for a venue listing.

    • No vertical photos or photos that feature text or logos please.

    • Image size requirements call for a maximum of 1920 x 1080 pixels landscape, JPG format at 72 DPI. Minimum size is 580 x 326.

  • Any listing that does not get 10 or more pageviews in one year will be submitted to the TPA for review and re-certification.

  • Listings should only be deactivated if an accommodation or attraction either: 1) no longer meets I LOVE NY listing guidelines; or 2) the accommodation or attraction has gone out of business. Deactivations for any other reason must first receive written approval from I LOVE NY editorial staff at ilny-listings@esd.ny.gov.

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