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The Lake Placid 2023 FISU World University Games Mascot Contest

The entry period is now closed

The 2023 FISU World University Games are coming to Lake Placid, New York, and we need your help to choose a new mascot to promote this exciting international sports and cultural event. The largest global winter multi-sports event for student-athletes, the World University Games will bring the world’s best to Lake Placid, a two-time Olympic Village and leading destination for athletes and outdoor adventure enthusiasts. 

Our mascot design competition received dozens of entries. Now we need your help selecting the best mascot design concept that will come to life as a costumed character and on t-shirts, plush toys, and other souvenirs. Beginning April 21, you'll be able to view a gallery of entries and place your vote. Return to this page for details. Selected entries will make it to a final round for judging by a panel of experts who will decide the winning design and the recipient of the contest's $5,000 prize. Read the full contest rules here.

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Judging Criteria

Cross country skiers

Entries will be judged by a panel of experts and by the general public during a public vote.

  • 30% creativity
  • 30% alignment with messaging of the Lake Placid 2023 FISU World University Games
  • 20% production feasibility
  • 20% public vote 

Key Facts & Tips



The following key facts & tips were offered to inspire the mascot designers:

  • If you’re not sure what a mascot design should include, our friends at The Mascot Company have a whole page of examples. View them here.

  • The World University Games combine commitment to excellence in sport with celebration of diversity, fostering camaraderie between young people from all over the world to help today’s star collegiate athletes become exemplary leading members of society.

  • The 2023 World University Games will feature 2,500+ participants from more than 50 countries competing in 86 medal events in 12 sports, including hockey, figure skating, curling, skiing, and snowboarding.

  • The spirit of New York State and its residents? It’s Tough, Smart, United, Disciplined, and Loving. Whether it’s sports, the arts, fashion, or business, New York State is where the best of the best go.

  • Lake Placid is the jewel of the Adirondack region. At 6 million acres, the Adirondack Park is the largest publicly protected area in the contiguous United States, larger than Yosemite, Yellowstone, the Grand Canyon, Glacier, and Great Smoky Mountains National Parks combined. This winter sports paradise is instantly recognizable for its 46 tall mountains called the Adirondack High Peaks. Fun fact: people who climb all 46 are called “46ers.” Learn more about the Adirondacks region.

  • Lake Placid hosted the 1932 and 1980 Winter Olympic Games, perhaps best known for the US hockey team’s 1980 “Miracle On Ice” victory over the Soviet Union. Today, it is home to world-class sporting facilities where elite athletes train and compete.

Important Dates

Entry Deadline: April 18, 2021 (Closed)

Public Voting Begins: April 21, 2021

Public Voting Ends: April 30, 2021

Finalists Announced: May 7, 2021

Winner Selected: May 21, 2021

Judging Panel

  • Kelly Cummings, Director of New York State Operations and Infrastructure, and Olympic Regional Development Authority Chair 

  • Eric Gertler, Empire State Development Acting Commissioner and President & CEO-designate 

  • Dr. James Malatras, SUNY Chancellor 

  • Félix V. Matos Rodríguez, CUNY Chancellor
  • James McKenna, Chair of Adirondack North Country Sports Council, Regional Office of Sustainable Tourism CEO, and North Country Regional Economic Development Council Co-Chair 

  • Ashley Walden, Chief Operating Officer of 2023 World University Games Organizing Committee and 2002 Olympic luge athlete 

  • Andrew Weibrecht, Two-time Olympic medalist in alpine skiing and Lake Placid native 

  • Faith West-Gorman, Empire State Development Senior Director of Events