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The Lake Placid 2023 FISU World University Games Mascot Contest

The 2023 FISU World University Games are coming to Lake Placid, New York. The largest global winter multi-sports event for student-athletes, the World University Games will bring the world’s best to Lake Placid, a two-time Olympic Village and leading destination for athletes and outdoor adventure enthusiasts.  

Our mascot design competition, open to residents of New York or students attending New York State colleges, received dozens of entries, and we invited visitors to vote for their favorite mascot design concept that will come to life as a costumed character and on t-shirts, plush toys, and other souvenirs. Now, a panel of experts is judging the entries chosen as finalists, featured below. Read the full contest rules here.

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Meet The Finalists

Bunny mascot


By Tareek Lewis
Slate Hill, NY

Moose mascot

"Adirondack Mac"

By Kristina Ingerowski
Farmington, NY


Believer Beaver mascot

"Believer Beaver"

By Scott Rohe
Saranac Lake, NY

Bo the Black Bear mascot

"Bo the Black Bear"

By Caitlin Clonan
Cazenovia, NY


Flurry mascot


By Rebecca Drexler 
Webster, NY

Ghost the Gray Wolf mascot

"Ghost the Grey Wolf"

By Logan Conte 
Whitesboro, NY


Pine mascot


By Kristina Clark 
Lakewood, NY

Rocky Marten mascot

"Rocky Marten"

By Melanie Chapman 
Canastota, NY

Judging Criteria

Cross country skiers

A panel of experts is judging entries with consideration of voting by the general public during a public vote (now closed). The judging criteria breakdown is based on:

  • 30% creativity
  • 30% alignment with messaging of the Lake Placid 2023 FISU World University Games
  • 20% production feasibility
  • 20% public vote 

Key Facts & Tips




Skiing at Titus Ski Area

The following key facts & tips were offered to inspire the mascot designers:

  • If you’re not sure what a mascot design should include, our friends at The Mascot Company have a whole page of examples. View them here.

  • The World University Games combine commitment to excellence in sport with celebration of diversity, fostering camaraderie between young people from all over the world to help today’s star collegiate athletes become exemplary leading members of society.

  • The 2023 World University Games will feature 2,500+ participants from more than 50 countries competing in 86 medal events in 12 sports, including hockey, figure skating, curling, skiing, and snowboarding.

  • The spirit of New York State and its residents? It’s Tough, Smart, United, Disciplined, and Loving. Whether it’s sports, the arts, fashion, or business, New York State is where the best of the best go.

  • Lake Placid is the jewel of the Adirondack region. At 6 million acres, the Adirondack Park is the largest publicly protected area in the contiguous United States, larger than Yosemite, Yellowstone, the Grand Canyon, Glacier, and Great Smoky Mountains National Parks combined. This winter sports paradise is instantly recognizable for its 46 tall mountains called the Adirondack High Peaks. Fun fact: people who climb all 46 are called “46ers.” Learn more about the Adirondacks region.

  • Lake Placid hosted the 1932 and 1980 Winter Olympic Games, perhaps best known for the US hockey team’s 1980 “Miracle On Ice” victory over the Soviet Union. Today, it is home to world-class sporting facilities where elite athletes train and compete.

Judging Panel

  • Kelly Cummings, Director of New York State Operations and Infrastructure, and Olympic Regional Development Authority Chair 

  • Eric Gertler, Empire State Development Acting Commissioner and President & CEO-designate 

  • Dr. James Malatras, SUNY Chancellor 

  • Félix V. Matos Rodríguez, CUNY Chancellor
  • James McKenna, Chair of Adirondack North Country Sports Council, Regional Office of Sustainable Tourism CEO, and North Country Regional Economic Development Council Co-Chair 

  • Ashley Walden, Chief Operating Officer of 2023 World University Games Organizing Committee and 2002 Olympic luge athlete 

  • Andrew Weibrecht, Two-time Olympic medalist in alpine skiing and Lake Placid native 

  • Faith West-Gorman, Empire State Development Senior Director of Events