NEWSLETTER
June 2026 | 204 Varick St., New York, NY
New York, NY – New York's iconic SOB's will host free World Cup Watch Parties this June, featuring large-screen broadcasts, food and drink specials, and celebrations of African, Caribbean, and South American nations. SOB's is offering free admission with RSVP for every match, making it one of New York City's most accessible destinations for World Cup watch parties.
Watch parties will run throughout June, with additional match screenings announced throughout the tournament. A full schedule and free RSVP information are available at sobs.com/worldcup.
Event Details:
Location: SOB's, 204 Varick Street, New York, NY
Admission: FREE with RSVP
RSVP & Schedule: sobs.com/worldcup
Located in Manhattan's Hudson Square/SoHo district, SOB's is easily accessible from all five boroughs and New Jersey, with major subway lines just minutes away. Fans can catch every moment on a massive 16' x 18' LED wall and five additional screens, presented in 4K HDR quality with state-of-the-art sound.
Guests can enjoy a fully stocked kitchen and bar, along with special World Cup food and drink offerings throughout the tournament. Seating is available on a first-come, first-served basis with a minimum food or beverage purchase required for seated guests.
Whether you're cheering for your home country, supporting your family's roots, or simply looking for an energetic World Cup atmosphere in the city, SOB's invites New Yorkers and visitors alike to experience the tournament where culture, community, and competition come together.
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About SOB’s: Sounds of Brazil, known as SOB’s, is a legendary live music club in downtown Manhattan. Founded in 1982, SOB’s was opened with a mission to amplify the musical wealth and heritage of the Afro-Latino Diaspora. Independently owned and operated for over 40 years, the venue is known as one of the first clubs to bring hip-hop, R&B, Latin, African, Caribbean, Haitian, Brazilian, South Asian, alternative, and world music to the New York City stage. After four decades of shaping New York City nightlife, SOB’s continues to define what’s next — introducing the next generation of artists, sounds, and communal spaces to the city’s stage.