The Beat

Definitive archive of original materials reflects museum’s leadership in preservation and its commitment to contemporary art

Rochester, NY (May 13, 2025) — The Viola-Perov Trust has agreed to donate the complete set of the master recordings for the moving image artworks by Bill Viola to the George Eastman Museum for the purpose of creating the definitive digital master of each work and assuring its long-term preservation. The donation will include more than 200 artworks originally recorded on magnetic media, as well as on 35mm film.

Rochester, NY (May 7, 2025) —The Memorial Art Gallery (MAG) is proud to highlight its commitment to providing accessible, inclusive, and sensory-friendly experiences for all visitors. From physical accommodations to financial accessibility programs, MAG is dedicated to ensuring that art is available to everyone.

Rochester, NY, April 29, 2025—The Memorial Art Gallery (MAG) is pleased to present Collection in Context: Bethany Collins, on view May 3 – November 30, 2025, in the Forman Gallery. Artist Bethany Collins stencils, erases, and obscures historic literary and musical works to illuminate the past and spotlight the development of racial and national identities.

At the Rochester Public Market; Tickets on Sale Tuesday, May 6 at 7PM

Rochester, NY - New York’s original craft beer festival is back! The 31st Annual Flour City Brewers Fest returns to the Rochester Public Market on Friday, August 22nd, bringing together breweries from every corner of the state for a one-of-a-kind evening that celebrates the people, passion, and products that make New York great.

With new stories, exhibits, and experiences 

Mumford, NY (April 23, 2025) – Genesee Country Village & Museum begins the 2025 high season on Thursday, May 1, followed by a jam-packed season of fairs and festivals, daily programming, and exciting new exhibits. The largest living history museum in New York, GCV&M encompasses over 600 acres and includes 68 buildings in the Historic Village, an extensive collection of sporting art and historic clothing in the John L. Wehle Gallery, and over five miles of trails and habitats at the newly renovated Nature Center. Visitors of all ages will find something of interest all year long.

Rochester, NY, April 22, 2025—The Memorial Art Gallery (MAG) is pleased to present Hiraki Sawa: /home, a video installation by internationally acclaimed artist Hiraki Sawa, on view now through September 21, 2025, in the Media Arts Watch Gallery.

A Spring Celebration of Local Flavor

Savor Spring on the Trail – New, In-Progress, and Unreleased wines, ciders and beers!

Wayne County, NY – The Lake Ontario Wine Trail is thrilled to invite wine, cider and beer lovers, and springtime adventurers to its annual “Roll Out the Barrels” event, happening Saturday and Sunday, April 26-27, 2025. This much-anticipated weekend celebrates the arrival of a new vintage season with exclusive tastings, extra discounts, and behind-the-scenes access to some of the region’s finest wineries, cideries, and brewery.

John J. McGraw has long been considered the greatest manager in baseball history

Truxton, NY – Thanks to the work and dedication of a local resident, a new historical marker will be installed in Truxton, New York on August 2, 2025. William Swisher, a resident of the area since 1966, and his wife Sarah have funded and designed a historical marker to memorialize the John J. McGraw baseball field and grandstand in Truxton.