The Beat

Iconic resort adds muscle and might with additional health and safety protocols
Nearly $500,000 in cleaning, sanitizing and social distancing investments resonates with visitors since reopening in late June

LAKE PLACID, N.Y. – After a three-month voluntary closure in the spring to mitigate the COVID-19 spread, the AAA Four Diamond Mirror Lake Inn Resort and Spa in Lake Placid reopened on June 26 with a cadre of new protocols to ensure the health and safety of its staff and guests.

The property in Upstate New York, always known for its attention to cleanliness, spent $400,000 initially to emphasize its current mantra: Safety is the New Luxury. The resort led the way within the local lodging industry by integrating hospital-grade Ultraviolet C (UV-C) light disinfection and cleaning equipment, along with state-of-the-art electrostatic sprayers into their already extensive cleaning protocols.

15th Annual Best of Weddings Awards Honor the Top Wedding Vendors Across America

Lake Placid, N.Y. - Whiteface Club and Resort in Lake Placid has been selected as a 2021 ­­winner of The Knot Best of Weddings, an accolade representing the highest and most-rated wedding professionals as reviewed by real couples, their families and wedding guests on The Knot, a leading wedding planning and registry brand and app. This is the 10th year Whiteface Club and Resort, sister property to the Mirror Lake Inn Resort and Spa, been named a winner of The Knot Best of Weddings awards.

Lake Placid, N.Y. – Just to make sure everyone was paying attention, Mother Nature reminded us last week that winter is upon us in Upstate New York. A 10-inch snowfall got us thinking that skiing, boarding, skating, hockey and the rest are closer than we think in the Adirondack Mountains.

Whiteface Mountain, just 10 miles from the Mirror Lake Inn, is poised for a Thanksgiving opening, weather permitting. The Mirror Lake Inn Resort and Spa in Lake Placid is ready as well. Last season, the AAA Four Diamond property debuted a new onsite ski shop manned by Olympic silver and bronze medalist Andrew Weibrecht, and his brother, Ethan, a former college ski racer. The concept resonated well with guests, so this year, not only will the service be repeated, but the inn has added a brand-new fleet of top of the line premium ski rentals from Head.

New wellness programming allows guests to boost immunity for optimal health

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Monticello, NY – ​YO1 Health Resort​ (formerly YO1 Wellness Resort & Spa) has reopened its doors with new health programming to help guests achieve a healthier way of living and boost immunity in this COVID-19 era. YO1 believes that building a strong immune system, placing an importance on wellness and encouraging people to become their healthiest and happiest selves is of the utmost importance. The ​new health programs​ at YO1 are a reflection of these values and include Immunity Boosting, Anxiety, Depression, Insomnia Management, Pain Management, Diabetes, Cholesterol and Hypertension Management, Weight and Lifestyle Management, Fertility Programs and more tailored to an individual's wellness goals.

Four Diamond Lake Placid property finishes first among waterfront properties in Northeast and third in the nation 

Lake Placid, N.Y. – Thanks to its many fans, friends and followers, the Mirror Lake Inn Resort and Spa in Lake Placid landed on the podium in USA Today’s 10Best Readers’ Choice polling for best waterfront properties.

In a lineup featuring the 20 best waterfront properties in the country as submitted by a panel of travel industry experts, the iconic resort property in the Adirondack Mountains of Upstate New York, scored a gold medal as the #1 lakefront resort in the Northeast and a bronze medal as the #3 overall waterfront resort in the nation. The month-long voting process ended on July 27. This is not the first time the Inn has enjoyed recognition by USA Today, having earned 10Best silver medal and two bronze medals in previous polls.

Fresh beauty co-founders design their first hotel inspired by the world of makers

Hudson, New York – July 28, 2020. The Maker Hotel, a new hotel from the co-founders of global beauty sensation Fresh, Lev Glazman and Alina Roytberg, and hospitality expert Damien Janowicz, will open on August 6th in the heart of historic downtown Hudson, New York. Housed in three historical buildings, the intimate 11-room property is a curated sanctuary with a bohemian sensibility fusing design from nineteenth-century Industrial, La Belle Époque, Art Deco and Mid-Century periods. Celebrating the world of all makers — artisans, artists, craftsmen and builders — each room at The Maker Hotel is designed to deliver an inspired and unique guest experience. Initially opening with a limited booking schedule, The Maker Hotel will expand offerings in the coming months based on guidelines and regulations regarding COVID-19.

Phoenicia, NY - After temporarily closing to help combat the spread of COVID-19, Menla reopened on June 11th with new safety protocols in place. Now through July, they’re offering 20% off normal lodging rates.

The health and wellness retreat lies on over 300 private acres in the heart of the Catskill Forest Preserve, just 2 hours north of NYC. Distance yourself from the noise and stress of city life while being enveloped by the healing touch of nature.

Menla offers a peaceful, safe escape for those wishing to avoid typically over-crowded, commercialized resorts.

Claryville, N.Y. — After months being stuck inside, families looking for a chance to immerse themselves in nature now have an ideal travel destination in the heart of the beautiful Catskill Mountains. Beginning July 7th through mid-September, Frost Valley YMCA is opening its 5,500-acre property to families who are invited to stay in a variety of accommodations at both its Main Camp and East Valley Ranch in Claryville, New York.

With new safety measures in place, Mirror Lake Inn welcomes guests and staff after three-month closure

Lake Placid, N.Y. – Cleanliness and friendliness, the hallmarks of the Mirror Lake Inn Resort and Spa in Lake Placid for over 40 years, are back on display once again as the iconic lodging property welcomed guests for full-time service on June 26. The Inn had soft openings over the weekends of June 12-14 and June 19-21.

Work continues on $45 million Forest Brook Estates sub-division 

Lake Placid, N.Y. – The Whiteface Club and Resort in Lake Placid, the Adirondack Region’s longest-running resort community, has announced that all of its amenities are now being offered as Northern New York advances through the four phases of reopening in the aftermath of the coronavirus pandemic. The North Country is currently in phase two and looking to advance to phase three on June 12.