The Beat

Greene County, N.Y. - The Greene County Legislature is proud to announce the official opening of its new visitor center taking place on Thursday, July 3, 2025 at 11AM.

“This major development project began well before I came to work for Greene County” notes James Hannahs, Director of Economic Development, Tourism & Planning. “In 2016, then Deputy County Administrator Warren Hart and then Executive Director of the Greene County IDA, Rene VanSchaack worked closely with the Greene County Legislature to acquire long underutilized properties with great potential on both the east and west sides of the NYS Thruway at Exit 21 in Catskill.”…

Utica, N.Y. (June 12, 2025) – Oneida County Tourism (OCT) is proud to announce the release of its 2025 Destination Guide. A key resource for visitors and a go-to reference for locals, the guide showcases the very best Oneida County has to offer. Created in partnership with Sentinel Media, the annual guide features special events, Erie Canal Bicentennial highlights, a seasonal bucket list, family-friendly attractions, agritourism activities, and more.

Comprehensive Marketing Effort Includes New Domestic and International Advertising, an I LOVE NY Mobile Marketing Tour, and Continued Industry Relations Efforts To Promote Visitation

New Ads Can Be Viewed Here and Here

Governor Kathy Hochul today announced the launch of I LOVE NY's new integrated summer tourism and travel campaign, highlighted by two new ads running through August across New York State, and in traditional drive markets including Canada. This includes advertising across broadcast, streaming and social platforms, and showcases some of the attractions and activities available. The summer campaign also includes I LOVE NY's largest mobile marketing tour ever, and additional complementary travel industry efforts to promote visitation to the State's 11 diverse vacation regions.

Adirondack tourism officials encourage Canadian travelers to “come here to get away”

Lake Placid, NY (May 9, 2025) - The Regional Office of Sustainable Tourism (ROOST), the destination marketing and management organization within the Adirondack region, announces that local government leaders have passed a resolution, reaffirming their continued commitment to maintaining positive relations, expressing appreciation for, and welcoming Canadian visitors to the Adirondack region.

Dutchess County, NY: In a collaborative effort between Dutchess County Fairgrounds, Destination Dutchess (formerly known as Dutchess Tourism), and Arts Mid-Hudson, artists are invited to submit proposals for a commissioned mural to be installed at the Dutchess County Fairgrounds in 2025. This exciting opportunity calls on artists to creatively respond to the theme: How does agriculture unite us?…

Utica, NY (April 7, 2025) – Oneida County Tourism (OCT), in proud partnership with the New York State Hospitality & Tourism Association (NYSHTA), will host the first-ever Central New York Legislative Networking Breakfast on Friday, May 9, 2025, from 9:00–11:00 a.m. at the DoubleTree by Hilton, Crystal Ballroom, Utica, 102 Lafayette Street. OCT is also pleased to collaborate with Oneida County Government, Mohawk Valley EDGE, the Greater Utica Chamber of Commerce, and The Genesis Group in bringing this important regional event to life.