The Beat

Month-long harvest celebration kicks off in October

Wayne County, N.Y. - The award-winning Wayne County Apple Tasting Tour returns for the 24th year this October. As the largest apple-producing county in New York State, apple lovers across western and central New York have enjoyed Wayne County’s fall celebration since 1997. All month long, visitors are invited to pick fresh apples, admire the fall colors and enjoy time together having family fun. With activities ranging from corn mazes and tractor rides to wine and cider tastings, there’s plenty for friends, couples, and even Mom and Dad to enjoy.

Lake George, N.Y. -- Please join representatives of Warren County, the town and village of Lake George and the Lake George Regional Chamber of Commerce and CVB for the Official Ice Castles Kick-off press event at 10 a.m. Tuesday, Oct. 5, at Festival Commons. The event will include a description of this exciting new winter event coming to the Lake George Area and will be followed by remarks by local tourism officials and Ice Castles CEO Kyle Standfird and Events VP Jared Henningsen.

Long Island, NY (September 23, 2021) – Discover Long Island, the region’s official destination marketing and leadership organization, announces three new team members, Danielle Ahmed, Director of Marketing; Marisa Losciale, Media Relations Manager and Chris Beletti as Partner and Visitor Relations Coordinator.

“As the visitor economy on Long Island continues to recover, we are excited to round out our team with top talent that will help our organization continue our nationally award-winning track record of success,” said Kristen Reynolds, President and CEO of Discover Long Island.

Southern Finger Lakes, NY – Finger Lakes Farm Country, a five-county initiative intended to promote the abundance of agricultural resources in the region, is taking advantage of technology by creating a new Farm Country app as a way to connect locals and visitors with over 200 agricultural experiences and products. From where to cuddle cows or do yoga with goats to where you can visit with alpacas, taste delicious duck-egg ice cream, do u-pick fruit picking, find a nearby farm market, or even arrange for a farm stay, the new Finger Lakes Farm Country app puts the many agritourism businesses and experiences from Tioga, Chemung, Steuben, Schuyler and Yates counties right at your fingertips. …

Weekly Foliage Reports Available Every Wednesday Beginning September 8 on iloveny.com  

Reports to Include a New Enhanced Interactive Foliage Progression Map This Season 

Governor Kathy Hochul today announced the start of the 2021 fall foliage season in New York State. Fall is one of the most popular travel times in New York, attracting visitors from around the world to explore the state's unique communities and support local businesses. To help travelers and foliage enthusiasts plan a fall getaway, I LOVE NY will begin issuing its weekly fall foliage reports on Wednesday, September 8, and will now include a new enhanced interactive progression map. …

The City of Long Beach Joins Downtown Promotional Program Developed During the Pandemic, Geared Towards Supporting the Deeply Impacted Tourism and Hospitality Industries

Long Beach, N.Y. – Discover Long Island’s Downtown Deals Travel Pass has grown to now include exclusive offers from small businesses within the city of Long Beach. Passholders will gain immediate access to discounts for local hotels, restaurants, beach-side rentals, and brewery experiences.

Discover Long Island’s Social Media Strategy Has Been Recognized by US Travel Association as an Industry Leader

Long Island, N.Y. — Discover Long Island received U.S. Travel Association’s Destiny Award for Best Social Media Campaign last week at the annual ESTO conference in Los Angeles, California.

“Discover Long Island is leading destination marketing organizations across the globe with its innovative marketing initiatives. It’s no surprise the organization took home the win for its specialized utilization of social channels in promoting our world class destination,” said Chairman of the organization, Bryan Deluca.

Real-Life Hero from Make-A-Wish Invited for Exclusive Access of the Museum and a Private Viewing of the Film Only Airing at Madame Tussauds 

New York City, NY (July 14, 2021) – Madame Tussauds has collaborated with Marvel to create an exclusive new film, “Marvel Universe 4D.” The thrilling all-new 4D film experience invites guests to feel the power of their favorite Marvel Super Heroes in Madame Tussauds New York, Madame Tussauds Hollywood and Madame Tussauds Las Vegas. Wind-chilling, water-soaking and face-flinching special effects bring the audience closer than ever before to Captain Marvel, Thor, Black Panther, Rocket, Spider-Man, Ant-Man and the Wasp as they battle Loki in a bid to save the city from his invasion.

Adirondacks, U.S.A. -  Stewart’s Shops and the Regional Office of Sustainable Tourism (ROOST) are partnering this summer and fall to educate visitors on backcountry preparedness. As part of the Love Your ADK campaign, there will be messages aired at Stewart’s Shops locations about using the restroom before heading out to the trailhead and making sure adequate supplies are packed.