The Beat

Part of Governor's Comprehensive $450 Million "Bring Back Tourism, Bring Back Jobs" Economic Recovery Initiative 

I LOVE NY Launches First Ever Global Consumer Advertising Effort; Can Be Viewed Here

New Eligibility Screening Tools Available Online for Return to Work Grant Program and Meet in New York Grant Program

 Governor Kathy Hochul today announced progress on her commitment to revitalizing New York State's tourism industry, highlighted by the launch of new I LOVE NY advertising as part of her "Bring Back Tourism, Bring Back Jobs" initiative. The new spot will air in domestic television markets and digitally in select global markets, expanding I LOVE NY's paid tourism advertising to overseas markets for the first time. Additionally, guidelines and eligibility screening tools for two tourism industry relief programs totaling $125 million in support have been published online, encouraging potential applicants to engage with Empire State Development ahead of the open application period next month.

To Encourage Visitation and Support Industry Revitalization

Part of State's $40 Million Commitment to Promote and Rebuild Tourism Industry

New Tourism Spot Can Be Viewed Here

Empire State Development today announced the launch of the state's new fall tourism campaign, showcasing some of the great seasonal activities available for visitors and residents alike in New York State. The new spot is part of the previously announced $40 million global tourism campaign aimed at revitalizing the state's tourism industry, which was greatly impacted by COVID-19. The campaign will run on digital outlets and broadcast television across New York State and northeast markets, and drives viewers to the I LOVE NY website for the multitude of destinations ready for exploration as part of their next New York State getaway.

Partnership with tour operator Funway Holidays offers new program of itineraries, adding beach and country excursions to New York City vacations

New York, NY (January 15, 2020) – The New York State Division of Tourism (I LOVE NY) has launched NYC+, a series of four itineraries that encourage British visitors to add nearby New York State destinations to their next New York City visit. Developed through I LOVE NY's UK office, NYC+ is available through British tour operator partner Funway Holidays, with itineraries focused on combining New York City with short visits to other areas of the state, including Long Island, the Hudson Valley, the Finger Lakes and the Greater Niagara region.

A Long-Anticipated Grand Opening, Plus Anniversaries and Milestones Celebrating Generation-Defining Events, Mark the Beginning of a New Decade

New York, NY – January 6, 2020 – New York State is poised to celebrate both the old and the new in 2020. Visitors can enjoy the opening of the world’s largest LEGOLAND theme park along with a host of events commemorating Susan B. Anthony, women’s suffrage, the 1980 Winter Olympic Games and the "Miracle on Ice," and the Roaring Twenties.

Hotels from Retro to Luxe are Opening Just in Time for New York’s Unparalleled Fall Foliage Season

NEW YORK – August 8, 2019 – As cooler weather emerges and a vivid tapestry of colors blankets the landscape, New York State's newest hotels and lodgings are ready to welcome visitors looking to immerse themselves in local culture, cuisine and attractions. These exciting new hotels are the perfect way to anchor a day-long or weekend getaway, and this autumn will showcase an array of impressive additions to a rapidly expanding hotel landscape.

Ticonderoga, N.Y. – Fort Ticonderoga recently unveiled a new responsive and multi-lingual website, featuring stunning visuals that capture Fort Ticonderoga’s scenic beauty and many programs extending across the historic site’s 2,000-acre landscape and onto the waters of Lake Champlain. The website project was supported, in part, by a grant from New York State’s Division of Tourism/I LOVE NY through the Market New York program as part of the Regional Economic Development Council awards.

50^th Anniversaries for Woodstock And Stonewall, WorldPride's American Debut And A Full Roster Of…

New York, NY – January 14, 2019:  New York State has been named as one of the best destinations for travel in 2019 by several influential travel media outlets. Publications and resources like Frommer’s, Fodor’s, Forbes, Mic and SmarterTravel highlighted the state's plans for the "Summer of Love," celebrating the 50^th anniversary of Woodstock and the Stonewall uprising, as well as other on-trend getaways to experience year-round.

"We are proud that New York State was chosen as one of the most recommended places to visit in 2019, which underscores all there is to see and do here year-round," said Ross D. Levi, New York State's Executive Director of Tourism. "The new year is shaping up to be one of our best, thanks to new tourism offerings, exciting milestones, and investments in lodging and infrastructure, and we look forward to welcoming millions of new and returning visitors."…