To Encourage Visitation and Support Industry Revitalization
Part of State's $40 Million Commitment to Promote and Rebuild Tourism Industry
New Tourism Spot Can Be Viewed Here
Empire State Development today announced the launch of the state's new fall tourism campaign, showcasing some of the great seasonal activities available for visitors and residents alike in New York State. The new spot is part of the previously announced $40 million global tourism campaign aimed at revitalizing the state's tourism industry, which was greatly impacted by COVID-19. The campaign will run on digital outlets and broadcast television across New York State and northeast markets, and drives viewers to the I LOVE NY website for the multitude of destinations ready for exploration as part of their next New York State getaway.