Will Oversee State’s I LOVE NEW YORK Tourism Promotion Efforts
Head Shot Available Here
Empire State Development (ESD) today announced that Ross D. Levi has been promoted to Executive Director of Tourism. He will lead the iconic I LOVE NEW YORK tourism program and help coordinate marketing efforts to increase awareness and promote statewide tourism visitation. In 2016, New York State welcomed a record 239 million visitors who spent nearly $65 billion, generating a total economic impact of more than $100 billion for the third straight year. Additionally, tourism remains the state’s fourth largest employer, supporting more than 914,000 jobs annually.