Menu Close

Category - Brand Stories

Ross LeviWill Oversee State’s I LOVE NEW YORK Tourism Promotion Efforts

Head Shot Available Here

Empire State Development (ESD) today announced that Ross D. Levi has been promoted to Executive Director of Tourism. He will lead the iconic I LOVE NEW YORK tourism program and help coordinate marketing efforts to increase awareness and promote statewide tourism visitation. In 2016, New York State welcomed a record 239 million visitors who spent nearly $65 billion, generating a total economic impact of more than $100 billion for the third straight year. Additionally, tourism remains the state’s fourth largest employer, supporting more than 914,000 jobs annually.

I LOVE NY Logo - stackedI LOVE NEW YORK 355 at The Glen Scheduled for August 6;
Project Supports "Southern Tier Soaring" – The Region’s Successful Upstate Revitalization Initiative to Grow the Economy and Create New Opportunities

Governor Andrew M. Cuomo today announced a new partnership between Watkins Glen International and I LOVE NEW YORK, the state’s iconic tourism brand. Together, they will present The Glen’s Monster Energy NASCAR Cup Series race – the I LOVE NEW YORK 355 – on Sunday, August 6. The race is the marquee event of the August 3-6 race weekend at Watkins Glen International. It is the only Monster Energy NASCAR Cup Series race in New York State, and one of two road course races on the Cup Series schedule. Previously run as the Cheez-It 355 at The Glen, the “355” denotes the distance of the race – 90 laps for 220.5 miles – in kilometers.

Excelsior PR logo239 Million Visitors Traveled to New York State Supporting Impact of More Than $100 Billion for Third Straight Year

Governor Andrew M. Cuomo today announced that New York State's tourism industry set new records for total number of visitors, economic impact and direct spending in 2016. Last year, a record 239 million visitors traveled to New York State, generating an economic impact of $104.8 billion – exceeding $100 billion for the third straight year. In addition, visitors generated an all-time high $64.8 billion in direct spending. These figures each represent a nearly three percent increase over 2015, supported by the governor's unprecedented investments in the state’s booming tourism industry.

"New York's rich culture, diverse history, scenic beauty and outdoor reactional opportunities are second to none," Governor Cuomo said. "With a record $104.8 billion economic impact, New York’s tourism industry is stronger than ever before and as we continue to invest in the success of world-class destinations and attractions found at every corner of the state, more and more visitors will come to experience everything New York has to offer."…

ALBANY, NY (May 23, 2016) - A sense of awakening and freshness fills the air as spring takes hold of the Empire State. It's a great time to explore some of the exciting new things to do and see across New York.

To help chart the way, I LOVE NEW YORK has checked in with all 11 vacation regions and compiled a sampling of some of the Empire State's newest ways for locals, and visitors, to play, stay and have fun, from curated cider tastings to the highly-interactive and nostalgic Toy Halls of Fame.

Project will reopen waterfront access to Niagara River Gorge from city streets; increase recreational opportunities

Photos of the proposed project are available here

Governor launches competition encouraging New Yorkers to propose a new name for the Robert Moses Parkway

Online submissions will be accepted until 5 p.m. on April 30, 2016 at http://go.ny.gov/Niagara

(March 22, 2016) Governor Andrew M. Cuomo today announced that New York State will replace an underutilized two-mile stretch of the Robert Moses Parkway North in Niagara Falls with open space, scenic overlooks and recreational trails to make the waterfront more accessible to residents, tourists and visitors alike. The project marks the largest expansion of green space since the Niagara Reservation was designed in 1885, and will link the Niagara River Gorge and Falls into a single destination to allow easier access to the water's edge.

Albany, NY (November 30, 2015) - Governor Andrew M. Cuomo announced that the I LOVE NEW YORK Winter Ski Bus will begin weekly trips from New York City to upstate ski areas on January 22. On Fridays, Saturdays and Sundays, the bus will offer downstate skiers and riders day trips to Hunter, Plattekill and Belleayre mountains. Additionally, I LOVE NEW YORK has partnered with popular outfitter REI to further spread the word about the outdoor adventures that the State has to offer.

China Offices Support Increased Tourism State-Wide

ALBANY, NY (November 16, 2015) - New York State highlighted the success of I LOVE NEW YORK China offices and their one-year anniversary. I LOVE NEW YORK representation is based in four China cities: Beijing, Shanghai, Guangzhou and Chengdu. Together, the offices reach travel agents, group tour operators and other travel professionals, as well as media and consumers in more than 20 other cities.

View the New Co-Branded Logos Here and Here

View the Co-Brand Launch at the New York Stock Exchange Here

Albany, N.Y. (September 14, 2015) -- Governor Andrew M. Cuomo announced a co-branding partnership between Empire State Development's Division of Tourism/ I LOVE NEW YORK and Delta Air Lines. The new co-branded logo was unveiled outside the New York Stock Exchange on Thursday, September 10, as Delta rang the closing bell.

"When people take the time to experience New York, they fall in love and keep coming back - and that means more tourism and economic activity for our state," Governor Cuomo said. "This partnership will bring the I LOVE NY brand to new heights, and I am proud that our administration is partnering with Delta Air Lines to promote all that the Empire State has to offer."

Tourism Employment Increased By 16 Percent Since 2011

New York Remains Most Visited State by Overseas Travelers for 14th Year in a Row

With July 4th Weekend Approaching, Governor Highlights Summer 2015 Tourism Ad Campaign and Getaway
Ideas at
ILoveNY.com

Albany, N.Y. (July 2) - Governor Andrew M. Cuomo today announced the total economic impact of New York State's
tourism industry in 2014 reached an all-time high of $100.1 billion. Historic investments in the tourism industry have generated job growth and an increase in visitors to New York, making it the most visited state by overseas travelers
for the 14th year in a row. The Governor also highlighted the 2015 summer ad campaign featuring vacation destinations and attractions from all regions of the state.

I LOVE NY AppExplore thousands of NYS tourism attractions and events now available at the touch of a button, including Path through History and Taste NY locations

Television spot features unique recreational activities and tourism attractions, now more easily discovered with the new app

Albany, N.Y. - Empire State Development's Division of Tourism today announced the launch of a new, free I LOVE NEW YORK mobile app to promote New York State tourism. Through the app, users and visitors on the go can easily explore the best of travel in the State and more effectively get information on thousands of destinations, attractions and events, including Path Through History and Taste NY locations. The Division also announced the launch of a new television ad, designed to further grow the State's tourism industry. The ad can be seen here and began running today in major markets, in-state as well out-of-state, on early morning shows and cable networks.