Comprehensive Marketing Effort Includes New Domestic and International Advertising, an I LOVE NY Mobile Marketing Tour, and Continued Industry Relations Efforts To Promote Visitation
New Ads Can Be Viewed Here and Here
Governor Kathy Hochul today announced the launch of I LOVE NY's new integrated summer tourism and travel campaign, highlighted by two new ads running through August across New York State, and in traditional drive markets including Canada. This includes advertising across broadcast, streaming and social platforms, and showcases some of the attractions and activities available. The summer campaign also includes I LOVE NY's largest mobile marketing tour ever, and additional complementary travel industry efforts to promote visitation to the State's 11 diverse vacation regions.