Part of Governor's Comprehensive $450 Million "Bring Back Tourism, Bring Back Jobs" Economic Recovery Initiative
I LOVE NY Launches First Ever Global Consumer Advertising Effort; Can Be Viewed Here
New Eligibility Screening Tools Available Online for Return to Work Grant Program and Meet in New York Grant Program
Governor Kathy Hochul today announced progress on her commitment to revitalizing New York State's tourism industry, highlighted by the launch of new I LOVE NY advertising as part of her "Bring Back Tourism, Bring Back Jobs" initiative. The new spot will air in domestic television markets and digitally in select global markets, expanding I LOVE NY's paid tourism advertising to overseas markets for the first time. Additionally, guidelines and eligibility screening tools for two tourism industry relief programs totaling $125 million in support have been published online, encouraging potential applicants to engage with Empire State Development ahead of the open application period next month.