Part of Governor's Comprehensive $450 Million "Bring Back Tourism, Bring Back Jobs" Economic Recovery Initiative
I LOVE NY Launches First Ever Global Consumer Advertising Effort; Can Be Viewed Here
Governor Kathy Hochul today announced progress on her commitment to revitalizing New York State's tourism industry, highlighted by the launch of new I LOVE NY advertising as part of her "Bring Back Tourism, Bring Back Jobs" initiative. The new spot will air in domestic television markets and digitally in select global markets, expanding I LOVE NY's paid tourism advertising to overseas markets for the first time. Additionally, guidelines and eligibility screening tools for two tourism industry relief programs totaling $125 million in support have been published online, encouraging potential applicants to engage with Empire State Development ahead of the open application period next month.