Garden City, NY––June 4, 2025––Activate, known for its interactive game rooms with 75 minutes of exclusive gameplay that challenge the mind and body, is opening its newest location in Roosevelt Field on June 6 at 630 Old Country Road, 2079B. To celebrate, Activate is inviting the community to enjoy free gameplay during the grand opening weekend, from June 6-8.

With a nearly 90% increase in new locations from 2023 to 2024 and plans to increase an additional 53% this year, Activate has become known as the fastest-growing entertainment concept in the world. The brand’s newest location in Roosevelt Field marks the first in New York. 

“At Activate, you get to take control of the game through an engaging and unique blend of physical and mental challenges,” said Will Gray, director of marketing. “We’ve seen this concept redefine the way people experience entertainment, which is why it’s quickly gaining nationwide popularity. It’s incredibly rewarding to watch players experience it for the first time, and we’re excited for Roosevelt Field to try it out when we open our doors.”

The Roosevelt Field location spans over 5,349 square feet and is projected to bring nearly 20 new jobs and endless hours of active entertainment to the community.

"We are excited to introduce Activate to our entertainment lineup at Roosevelt Field," said Kathy Smith, Director of Marketing. "Activate will offer visitors an unforgettable experience, creating long-lasting memories, adding a dynamic and interactive element to our vibrant property, bustling with a diverse array of shops, dining options and entertainment venues."  

For more information and to stay in the know about the Roosevelt Field location, please visit playactivate.com/roosevelt-field. 

WHAT: Activate Roosevelt Field Grand Opening

WHEN: 

  • VIP Media Night: June 5 at 5-8 p.m. (RSVP via email is required)

  • Grand Opening Weekend: June 6-8 (Free gameplay, open to public)

LOCATION: 630 Old Country Road, 2079B, Garden City, NY 11530

VISUALS: A folder of images available here. Specific Activate Roosevelt Field images and B-roll available upon request.

INTERVIEWS: Available upon request.

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ABOUT ACTIVATE 

Activate is the world’s first active-gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. Headquartered in Winnipeg, Canada, Activate has expanded to nearly 40 locations across Canada, the U.S. and the UK, with upcoming sites in Scandinavia and other international destinations. To join the active gaming movement, visit Activate and follow on social media:

Facebook: @activategames

Instagram: @activategames

TikTok: @activategames

 

ABOUT ROOSEVELT FIELD

Roosevelt Field is metro New York's premier shopping, dining, and entertainment destination, offering an unparalleled lineup of leading brands. Visitors can explore sought-after, first-to-market stores like Hobbs London, Kurt Geiger, Sukoshi Mart, and soon to join concepts GymShark, and Princess Polly, as well as luxury retailers such as Burberry, Tory Burch, Rolex, and Breitling. The center also features a variety of casual and fine dining options, including The Capital Grille, bartaco, Small Batch by Tom Colicchio, Grand Lux, and Seasons 52, along with popular entertainment venues like AMC Theatre and ClawCADE. Roosevelt Field provides something for everyone at every price point.