On November 17, Hudson Yards Kicks off Its 6th Annual “Shine Bright at Hudson Yards
Presented by Wells Fargo”
New York City – November 12, 2025 – Hudson Yards announced its 2025 Holiday programming series today, kicking off its 6th annual stunning light display, “Shine Bright at Hudson Yards Presented by Wells Fargo,” which will be on display from November 17th through January 7th.
Hudson Yards is the ultimate must-visit holiday destination in NYC, bringing the neighborhood to life with 115 miles of glittering holiday strings (over 2 million lights in total), 725 evergreen trees, a 32-foot hot air balloon centerpiece suspended in the Great Room, and 8 new 11-foot tall Toy Soldiers, all alongside New York’s iconic Vessel that will once again be illuminated for the season. There will also be free photo opportunities with Santa, perfect holiday gifts for everyone on your list, festive dining, and much more throughout the holiday season.
“Over the years, Hudson Yards’ holiday display has become a ‘must-visit’ destination during New York City’s festive season. For 2025, there’s even more to enjoy with all-new live performances, recently opened shops and restaurants, and customer favorites, like photos with Santa," said Stephanie Fink, Senior Vice President of Marketing, Partnership and Events for Hudson Yards.
Seasonal Holiday Events
March of the Toy Soldiers – NEW to Shine Bright this year, eight, 11-foot-tall Toy Soldier statues will adorn Level 1 for photo opportunities.
Throughout the season, Toy Soldiers will bring holiday cheer with six FREE, pop-up performances. Performances will be held in the Great Room on Level 1, Friday, November 28th at 4:00 pm, Thursday, December 4th at 6:00 pm, Wednesday, December 10th at 6:30 pm, Saturday, December 13th at 4:00 pm, Wednesday, December 17th at 6:00 pm, and Saturday, December 20th at 4:00 pm.
Here Comes Santa – Santa is flying his sleigh to Hudson Yards and arrives at The Shops at Hudson Yards this Black Friday, November 28th and every Monday - Friday through December 23rd from 5:00 - 8:00 PM on Level 3. Take a free photo with Santa against a festive winter wonderland complete with Aroma 360-scented fir trees. Visits with Santa are free, open to the public on a first-come, first-serve basis. Imagery here (Courtesy of Hudson Yards).
Hanukkah Menorah Lighting – Kicking off the Hanukkah Holiday, there will be a Menorah lighting celebration with Chabad of Midtown on December 15th on the Public Square & Gardens.
Youth Orchestra of St. Luke's – The Youth Orchestra of St. Luke’s will bring festive cheer with two holiday performances inside the Great Room on Level 1 of The Shops, Tuesday, December 2nd and Thursday, December 11th at 5:30pm. The Orchestra connects young people from diverse backgrounds to the rich musical landscape of New York City right in the surrounding neighborhood of Hudson Yards.
“Winterscapes” Presented by Wells Fargo – From December 5th, 2025, through January 4th, 2026, Wells Fargo invites Hudson Yards shoppers to enjoy “Winterscapes,” located on the Public Square and Gardens & The Shops, Level 1. Four installations will depict a Broadway box office, the Bronx Zoo, the Brooklyn Bridge, and a subway station entrance, creating unforgettable photo opportunities with a NYC winter wonderland feel.
“Wells Fargo is once again proud to be presenting sponsor of ‘Shine Bright’ and the accompanying programming that is sure to bring the holiday spirit to Hudson Yards,” said Neil Gallagher, Head of Sponsorships and Brand Engagement at Wells Fargo. “We hope ‘Winterscapes’ adds some New York City magic for the season for all who visit Hudson Yards.”
Sip & Shop presented by Mastercard® – On December 10th from 5:00 PM to 9:00 PM, The Shops & Restaurants at Hudson Yards are hosting a one-night-only Sip & Shop event presented by Mastercard, free and open to the public. The event will feature a live DJ, 10+ Champagne Pommery bars, lite bites curated by several Hudson Yards restaurants and eateries, and the best shopping offers and discounts of the season. Mastercard cardholders will have exclusive access to the Mastercard Beats & Bites holiday pop-up through Priceless.com/HudsonYards. Cardholders can refresh and celebrate the holiday season during the night with special treats from Mastercard culinary ambassadors: signature cocktails from sommelier Belinda Chang and light bites from chef JJ Johnson. Mastercard cardholders will also receive exclusive offers from retailers like Jo Malone and Falconeri during the shopping event. Terms Apply. Quantities Limited.
Holiday Shopping and Special Offers
Hudson Yards has the perfect gift for everyone on your list. From the latest fashion and accessories, stocking stuffers, advent calendars to luxury gifts and limited collections for every budget. Enjoy celebratory holiday dinners or festive treats at The Restaurants and Eateries at Hudson Yards.
HY+ Rewards members receive monthly reward drops from exclusive time with Santa to free parking with a minimum spend. Shop and dine to earn points and redeem rewards. Download the app here.
###
About Hudson Yards
Hudson Yards is the newest neighborhood on Manhattan’s West Side developed by Related Companies and Oxford Properties Group. A template for the future of cities, Hudson Yards is Manhattan’s first LEED Gold Certified Neighborhood; home to leading retail brands in every category from luxury to fast fashion; restaurants and food experiences by world-renowned chefs and restaurateurs; dynamic cultural institutions and attractions including Edge, Vessel and The Shed; modern residences offering unparalleled amenities; more than five acres of public plazas, gardens, and groves; the world’s first Equinox Hotel; state-of-the-art commercial office space for industry leaders including KKR, Tapestry, BlackRock and more; and eventually a new 750-seat public school. For more information on Hudson Yards, please visit HudsonYardsNewYork.com.
Hudson Yards New York social media: Instagram, Facebook, TikTok
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.
Additional information may be found at www.wellsfargo.com
LinkedIn: https://www.linkedin.com/company/wellsfargo
NEWSLETTER