NEWSLETTER
Penn Yan, N.Y. – Visitors to the Finger Lakes now have a more flexible and rewarding way to explore the member wineries along the Keuka Lake Wine Trail (KLWT). The award-winning Trail has introduced a reimagined Passport Program, designed to help guide guests on their Trail experience with high-quality tastings and exclusive discounts.
Whether a first-time visitor, a returning wine enthusiast, or somewhere in between, the updated program reflects the evolving expectations of today’s travelers.
“Visiting a wine trail goes beyond just tasting wine,” said Chelsea Race, Director of Marketing for the Keuka Lake Wine Trail. “It’s about education, scenic and relaxing atmospheres, meaningful conversations and one-of-a-kind personal experiences. Our member wineries take pride in creating welcoming and intimate spaces for everyone to connect, have fun, and take a load off. Whether you’re on a fun outing with friends, a romantic getaway, or an adventure with a four-legged companion in the Finger Lakes, we want Keuka Lake to be top of mind.”
To reflect the diverse interests of visitors, the Passport Program now features three unique options—each designed to suit a different kind of wine trail experience.
Passport Program Options
Tasting Passport ($45) – Ideal for first-time visitors and anyone eager to explore all six wineries.
· Pre-Paid Tastings: Enjoy a guided tasting at each winery – no need to pay at each stop.
· Exclusive Discounts: Receive 10% off when three or more bottles are purchased.
· Flexibility: Valid for a year to explore at a preferred pace.
New Glass Pass ($50) – Perfect for returning visitors or those with favorite wineries who favor a slower and more relaxed approach to wine.
· Glasses of Wine: Enjoy one full glass at each of the six wineries.
· Flexibility: This pass is valid all year, allowing visitation any time.
· Vibrant Wine Community: Connect with locals and visitors alike who share a passion for finely crafted wines in the stunning vistas of Keuka Lake.
Paws & Pours Passport ($15) - Designed for wine lovers who want to bring their pups along for the fun.
· Special Savings: Receive $2 off a glass of wine or wine flight at each winery.
· Perks for Pups: Your furry friend will be treated to complimentary dog treats at every stop.
· Give Back to the Community: A portion of the proceeds benefits the Humane Society of Yates County.
All passports can be purchased online. Once saved on mobile phones, visitors can present the pass to the hostess or staff member to redeem tastings and exclusive discounts.
Trail Highlights: Celebrating Excellence and New Beginnings
The Wine Trail’s member wineries continue to evolve, innovate, and earn acclaim—each offering a distinct experience rooted in Finger Lakes tradition.
- Heron Hill Winery – Home to one of the most spectacular tasting rooms in the world (Travel + Leisure) and recently awarded the Silver Medal in the FLX Finest Winery awards.
- Hunt Country Vineyards – A founding family of the region, known for sustainable practices and decades of winemaking history.
- Keuka Spring Vineyards – Recently celebrated a grand reopening under new ownership after extensive renovations.
- Vineyard View Winery – A fifth-generation farm winery that recently expanded with a second tasting room on Seneca Lake.
- Weis Vineyards – Honored as the 2025 New York State Winery of the Year (for the third time), led by German-born winemaker Hans Peter Weis.
For more information on the passport program, visit keukawinetrail.com.
Additional images can be found here. Credit: Keuka Lake Wine Trail.
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About the Keuka Lake Wine Trail
Nestled in the heart of Finger Lakes Wine Country lies Keuka Lake - the birthplace of Finger Lakes' winemaking. Commonly referred to as the Crooked Lake, because of its unique 'Y' shape, Keuka Lake is known for its breathtaking views, lush vineyards, and award-winning wineries. The Keuka Lake Wine Trail is a 501(c)(6) non-profit membership-based organization located in Penn Yan, NY. With longstanding support from the Yates County Chamber of Commerce and Visitors Center, the Trail continues to thrive through collaborative efforts in marketing and administration. The KLWT is committed to making high quality Finger Lakes wines that they are proud to share with visitors. This year marks the 40-year anniversary of the Trail, a milestone made possible by the passionate community of winemakers, farmers, families and visitors who have shaped the Trail’s journey into the prestigious destination that it is today.