NEWSLETTER
Offering Free Monthly Admission to Cardholders
Rochester, NY, April 1, 2025—The Memorial Art Gallery (MAG) is proud to announce its participation in Bank of America’s Museums on Us® program, bringing greater accessibility to the arts for the Rochester community. Beginning on April 5, 2025, Bank of America, Merrill®, and Bank of America Private Bank® cardholders can enjoy free general admission to MAG on the first full weekend of each month. This initiative aligns with the Memorial Art Gallery and Bank of America’s shared commitment to supporting access to arts and culture, fostering community engagement, and enriching the lives of museumgoers and community members.
“Cultural institutions like MAG are essential to enriching our local communities and fostering a deeper appreciation of the arts,” said Colleen Matteson, president, Bank of America Rochester. “We welcome MAG as a new partner in Bank of America’s Museums on Us® program, and look forward to expanding access to the arts and supporting cultural engagement in Rochester.”
How the Program Works
Free general admission is available to Bank of America, Merrill, and Bank of America Private Bank cardholders during the first full weekend of every month. Cardholders must present a valid credit or debit card (physical or digital), and a photo ID. Bank of America, Merrill, and Bank of America Private Bank employees may also receive free admission by presenting a valid corporate ID and photo ID. Admission is for the cardholder or employee only and is non-transferable. Special exhibitions, ticketed events, and programs may require separate admission.
Upcoming Museums on Us Weekends at MAG:
- April 5 & 6
- May 3 & 4
- June 7 & 8
- July 5 & 6
- August 2 & 3
- October 4 & 5
- November 1 & 2
- December 6 & 7
To explore what’s happening on any given day at MAG, visit https://mag.rochester.edu/programs-events/
Bank of America has championed the Museums on Us program for over two decades, helping draw hundreds of thousands of visitors to cultural institutions across the country. The Memorial Art Gallery now joins an esteemed network of museums, science centers, and cultural institutions benefiting from this initiative. For more information about Bank of America’s support of the arts, visit www.bankofamerica.com/arts.
About Museums on Us
Bank of America offers cardholders new ways to get out and learn about the world around them, with free general admission to local cultural attractions with Museums on Us. The program provides bank credit and debit cardholders free general admission to some of America’s favorite museums and cultural institutions. As part of Museums on Us, more than 225 of the country’s most prominent cultural institutions, across 123 cities in 35 states, welcome bank cardholders in for free on the first full weekend of each month. For more information about Museums on Us, including access to a full list and locations of participating museums while on the go, please click here.
About the Memorial Art Gallery
The Memorial Art Gallery showcases art from antiquity to the present day, including the outdoor public Centennial Sculpture Park. In addition to its permanent collection, MAG offers a year-round schedule of special exhibitions, lectures, concerts, tours, after-hours social events, and family activities. Learn more about the Memorial Art Gallery here.
Hours: Wednesday–Sunday, 11:00 am–5:00 pm, Thursdays & Second Fridays, 11:00 am–8:00 pm. Closed Mondays and Tuesdays.
Admission: $20; senior citizens, $18; college students with ID and children 6–18, $9. Always free to members, University of Rochester faculty, staff, students, and children five and under. Half-price general admission on Thursdays 5–9 pm is made possible by Monroe County. Discounted admission tickets are available when purchasing online. For more information, call 585.276.8900 or visit mag.rochester.edu
Press contact: Paige Engard, Marketing & PR Specialist: 585.474.7695 / pengard@mag.rochester.edu
ASSOCIATED IMAGES:
Photo 1: The Memorial Art Gallery (MAG) is proud to announce its participation in Bank of America’s Museums on Us® program, bringing greater accessibility to the arts for the Rochester community.
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