NEWSLETTER
Where Art, Community, and Commerce Collide
Plattsburgh, NY. (September 17, 2025) – Champlain Centre is transforming its exterior walls into a vibrant canvas of color and community. In partnership with Outside Art, the center will debut a large-scale mural, “Metamorphosis,” that celebrates the natural beauty of the Lake Champlain region and invites locals and visitors alike to engage with the art in a unique way.
Created by artists Amy Guglielmo, Giovanina Bucci and Abbie Duquette – alongside a team of artists and volunteers -- the mural, which spans two adjoining exterior walls in the mall’s Butterfly Pollinator Garden, features images of Lake Champlain, the center’s namesake, along with a “selfie wall” that includes butterfly wings created for social media mavens, families, children and even pets to pose with. With this interactive element, Champlain Centre brings art to life as a community experience.
“We set out to create a design that truly reflects Champlain Centre and the community it serves,” said Ally Baker, the Marketing Coordinator at Champlain Centre.
“The name ‘Metamorphosis’ captures both the beauty of the butterfly garden and the mall’s ongoing commitment to being a hub where retail, culture and community come together to create lasting experiences for every visitor. It is vibrant, welcoming and interactive; it is everything we want Champlain Centre to continue to be.”
Outside Art, a driving force behind Plattsburgh’s public art initiative, brought their signature vision to this project.
“Outside Art is thrilled to have the opportunity to create a mural that brings joy and beauty to this space. Champlain Center is the perfect venue to feature art that is vibrant and welcoming to visitors and locals alike. We are so excited and grateful for this colorful collaboration," said artist and founder of Outside Art, Amy Guglielmo.
The Grand Unveiling event is to commence on Saturday, Sep. 27, from 11 a.m. to 3 p.m., with a ribbon-cutting ceremony at 11:30 a.m.
The free family-friendly event will include music, interactive community art projects and tabling hosted by Outside Art.
Town Supervisor Michael Cashman, representatives from the North Country Chamber of Commerce and other local leaders and organizations are expected to attend.
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About Champlain Centre: Champlain Centre is the premier shopping and entertainment destination in Upstate New York's Adirondack region. With over 40 stores including Target, JCPenney, Kohl’s, Dick’s Sporting Goods, Ross Dress for Less, Hobby Lobby, and more, visitors will find a variety of offerings including a food court, movie theater, and family arcade. Nestled near Lake Champlain and conveniently close to the Canadian border, Montreal, and Vermont, Champlain Centre offers unparalleled shopping and entertainment. For more information, visit Website: champlaincentre.com or follow social media. Facebook: https://www.facebook.com/ChamplainCentre/
Instagram: @champlain_centre
About Pacific Retail Capital Partners: Pacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of large open- air centers and enclosed malls, with more than $3 billion in retail assets presently under management in the United States. Based in Southern California, PRCP provides end-to-end sourcing, assessment, underwriting, valuing, developing, marketing, and asset management of consumer real estate with a proven track record of repositioning retail properties. PRCP strategically manages over 20 million square feet of regional malls and open-air lifestyle centers. The Executive team has over 150 years of collective real estate expertise with deep experience in leasing, marketing, operations, design, development, investment, and finance. With a keen focus on enhancing the value and quality of its growing portfolio, PRCP is dedicated to creating a unique, strategic vision for each property and exceeding the highest expectations of retail investors, retailers, and consumers. To learn more visit pacificretail.com or follow social media.
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