NEWSLETTER
With First-Ever Chancla Throwing World Championship, Abuela Approved Food Judges, and More
New York, NY (March 17, 2025) – The NY Latin Food Fest is back on September 20-21, 2025, bringing an electrifying mix of food, music, art, and culture to New York City. This year’s festival goes beyond the plate with one-of-a-kind experiences, including the first-ever World Championship of Chancla Throwing, the Abuela Approved food squad, and an all-star lineup of over 80 food vendors and live performances.
Created by MASC Hospitality Group (MHG), the team behind the Bronx Night Market and Uptown Night Market, NY Latin Food Fest is a celebration of Latin and Caribbean heritage designed to bring the community together in the most flavorful way possible.
“This isn’t just a food festival—it’s a movement,” said Marco Shalma, founder of MHG. “We’re bringing the flavors, sounds, and soul of Latin culture to the forefront in a way that’s bold, fun, and unforgettable. Whether you’re coming for the food, the music, or to throw a chancla like your life depends on it, this festival is where you need to be.”
At its core, NY Latin Food Fest is about supporting local small and micro businesses—the lifeblood of our neighborhoods. The festival is a platform for independent vendors, family-run eateries, and up-and-coming entrepreneurs to showcase their craft, reach new audiences, and thrive. It’s also a celebration of our resilient, diverse, and hardworking community of New Americans—those who have built businesses, cultures, and legacies from the ground up, adding richness to the fabric of NYC.
Festival Highlights:
First-Ever Chancla Throwing World Championship – Think you’ve got the best aim? Thousands will compete for ultimate abuela-approved glory in this hilarious, high-energy showdown.
Abuela Approved – A panel of fierce, no-nonsense abuelas will roam the festival, inspecting food, music, and vibes with their legendary wisdom. If they love it, you know it’s real.
Latino Wall of Fame – An interactive installation honoring Latin and Caribbean trailblazers in entertainment, sports, business, and activism.
Outdoor Art Gallery – Live mural paintings, stunning visual art, and a chance to take home pieces from talented Latin and Caribbean artists.
The Grand Domino Tournament – A festival isn’t complete without dominos. Whether you’re a pro or just learning, bring your best game for a chance to win big.
Music & Food Lineup – Over 80 food vendors serving the best Latin and Caribbean flavors, plus live performances from top artists and DJs to keep the energy high all weekend.
Get Involved:
General admission is free with RSVP—but spots are limited! VIP tickets unlock early access, exclusive tastings, and front-row seats to performances.
Want to be part of the festival? Vendor applications, sponsorship opportunities, and media credentials are now open at www.nylatinfoodfest.com.
For media inquiries, contact Thomas at thomas@maschospitalitygroup.com.
Follow us on social @newyorklatinfoodfest for updates, giveaways, and behind-the-scenes content.
Don’t miss the most vibrant, culture-packed festival of the year—RSVP now!
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