Bigger, Bolder, and Unapologetically Flavorful

Brooklyn, NY (July 29, 2025) — After a sold-out debut that shook the city in 2024, Latin Food Fest NYC is back for its biggest year yet — taking over Industry City in Brooklyn on September 13 & 14, 2025, with a massive lineup of over 70 food vendors, 14 live performances, five large-scale art installations, eight fan-favorite cultural activations, and a whole lot of sabor.

This is not your average food festival. Latin Food Fest NYC is a high-voltage collision of food, music, art, dance, community, and pure Latin energy, returning just in time to kick off Hispanic Heritage Month with a two-day takeover that sets the new standard for cultural celebrations in New York.

THE EXPERIENCE

Spanning three immersive zones — La Calle (34th Street Stage), El Patio (Courtyard Lounge), and El Lugar (Vendor Hall) — the festival is built like a living city of Latin creativity. Whether you’re dancing to the rhythms of Los Rakas, sipping aguas frescas while watching a chef demo, or throwing a chancla like your abuela taught you, Latin Food Fest is where tradition and evolution meet.

“This isn’t an event. It’s a cultural movement. We’re honoring Latin roots while building something unapologetically modern and future-facing,” says Marco Shalma, founder of MASC Hospitality Group and creator of Latin Food Fest NYC. “What we started in 2024 sparked something bigger than us. Now it’s time to go even harder.”

THE FLAVORS

With over 70 food vendors representing flavors from Mexico, Puerto Rico, Colombia, Brazil, the Dominican Republic, Venezuela, Peru, and beyond, the fest is a culinary passport through the Latin world — no plane ticket needed.

From Rosie’s Empanadas and Oscar Arepas, to La Newyorkina, Garoso Colombian Bakery, Crazy Fire Tacos, and Cubano X-Press, the lineup showcases the best of the street and the soul. Expect smoky grills, pastelitos, ceviches, tequeños, fried cheese, birria, bread puddings, tamarind drinks, and frozen cocktails — all served with a side of heritage and hustle.

THE VIBE

The music program, curated by Erika Elliott and Lia Crockett (City Parks Foundation), features headliners like Los Rakas (Panama), Mariachi Real de Mexico, Yasser Tejeda (DR), Mala Fe, Maraca Bruja, and more — alongside killer DJs Ultra Violet, Uptown Vinyl Supreme, and surprise sets you’ll hear before you see.

It’s more than a playlist — it’s the soundtrack of Latin America, played live across every zone.

THE CULTURE

This year’s activations go beyond the expected. Get ready for:

  1. Empanada Eating Championship
  2. Bad Bunny Lookalike Contest
  3. Chancla Throwing Challenge
  4. Drama Mamma Live Show
  5. Abuela Approved™ Taste Trials
  6. Live Chef Demos
  7. Creator Panels
  8. Dance Showcases

And with five new art installations, photo-ready backdrops, and brand experiences from some of the country’s biggest cultural and consumer brands, Latin Food Fest 2025 becomes the most immersive Latin lifestyle experience ever staged in NYC.

SPONSORS & SUPPORT

Latin Food Fest NYC 2025 is presented with the support of:

Jack Daniels, Herradura, Verizon, Optimum, Green Mountain Energy, Marinela, Gansito Bakery, Sweet Baked Goods, Mas+ Hydration, Gabriel Law Firm, AM New York, NYC Tourism + Conventions, I LOVE NY, Dominican Taste Festival, NBC / Telemundo, and the New York Nightlife Association.

A full-scale media blitz will roll out across TV, radio, print, digital, and out-of-home throughout August and September — generating millions of impressions and energizing New York’s Latinx, Afro-Latinx, and multicultural communities.

THE FUTURE

Often imitated. Never duplicated. Latin Food Fest NYC is the blueprint. And now it’s going national. After its 2025 New York blowout, the festival will launch in Miami, Dallas, Los Angeles, and Chicago in 2026 — taking the soul of Latin Food Fest to new cities, new stories, and new audiences hungry for culture that feels like home.

TICKETS

Tickets start at $15 for Daytime Entry and $25 for All-Access Passes.

Buy now at: www.thelatinfoodfest.com

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admin@thelatinfoodfest.com