Three Brothers Winery - Teacher Appreciation WeekGeneva, NY (February 2, 2026) – Three Brothers Wineries & Estates is kicking off the 2026 season with a series of events designed to help visitors "shake off the winter chill." From the return of their fan-favorite Sunday Brunch to specialized tasting events, the estate is the ultimate Finger Lakes winter destination.

As the region settles into the heart of winter, Three Brothers Wineries is inviting guests to experience the estate beyond the traditional tasting room experience. Highlights of the upcoming winter season include:

  • Sunday Brunch: The Weekly Ritual is Back! (Now – May 10th) Sundays are for socializing, not stressing. Our fan-favorite brunch is back by popular demand through Mother’s Day! No reservations, no "formal" fuss—just grab your crew and head over for the ultimate weekend fuel. Bingo Brunch dates, dropping soon!
  • Puppy Love or Axe Your Ex: Whether you're looking for a new soulmate or just need to blow off some steam, we’ve got you covered. Johnsons NY Doodles (NYS 1209) is bringing the cutest Goldendoodles and Labradoodles to visit from 12 PM to 3 PM. If love isn't on the menu, step into the mobile axe-throwing cage and let it rip. Links Permanent Jewelry will be set up 12 PM - 4PM in the Passion tasting room.
  • Teacher Appreciation Week (Feb 16–22): In honor of local educators, all school district employees with a valid ID will receive 50% off wine slushies and tastings all week long, plus special discounts on case purchases.
  • Sip and Soul Saturday (Feb 28th): “Sip and Soul Saturday" is an annual celebration of community, culture, and creativity at Three Brothers. Indulge in diverse cuisine, craft beverages, 40+ local vendors, dancing, comedy, and more!

"At Three Brothers, we believe the winter months should be just as lively as the harvest season," says Katharine Warner, 3Bros Marketing Director. "Whether it’s through our new brunch menu at Iron Heart Café or a collaborative social event, we want to provide a space where people can gather, explore new flavors, and enjoy the beauty of the Finger Lakes in winter."

For more information on winter events, menus, or to purchase an Annual Pass, please visit www.3brotherswinery.com or follow Three Brothers Wineries & Estates on social media.

Link to events online https://www.3brotherswinery.com/pages/events

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Image: Teacher Appreciation Week