NEWSLETTER
Four Renowned NYC Restaurants Launch Limited-Time Tsingtao-Infused Specials for the Lunar New Year
New York, NY — In the spirited embrace of the Year of the Dragon, Tsingtao is proud to announce a unique collaboration with New York City’s four innovative Chinese dining destinations - Hutong, MáLà Project, Milu, and Hunan Slurp. From January 30th to February 12th, 2024, these trendsetting eateries will feature a series of exclusive Tsingtao-infused dishes and drinks, offering a contemporary twist on traditional favorites.
The restaurant partners and their Tsingtao creations are:
Hutong:
"Xingréng Pijiu" ($20): A creative beer cocktail combining Tsingtao with tomato juice, Maggi seasoning, and a blend of spices, served with a Tajin and ground Sichuan red peppercorn rim, garnished with a red chili pepper and dehydrated yuzu wheel.
"Qingfu Pijiu" ($18): A refreshing beer cocktail featuring Tsingtao with passion fruit purée, honey, yuzu, and a hint of Sichuan red peppercorn spice, garnished with a banana leaf and orchid flower.
Beef Tenderloin with Leeks ($48): A flavorful dish of pan-seared beef tenderloin and leeks, cooked with Tsingtao, ginger, scallions, and seasoning, finished with potato starch water and sesame oil.
Mala Beer Prawns ($42): Shrimp boiled with Tsingtao and tossed with ginger, scallions, peppers, Chinese celery, and Sichuan peppercorns, creating a bold and spicy flavor.
MáLà Project (all four locations):
White Jade ($18): A mix of Tsingtao Beer Syrup, white rum, spiced ginger tea, and lemon.
Chino Barrio ($18): A bold concoction of Tsingtao Beer, bourbon, bird-eye chili pepper, grenadine, pineapple, and lime.
Dragon Dance ($18): A celebration in a glass with Tsingtao Beer, rosemary Aperol, grapefruit, and honey.
Milu:
Tsingtao Marinated Chicken ($26): Half chicken marinated in Tsingtao, served with sesame garlic sweet potatoes, and rice. Available for dinner only.
Umeshandy ($8): A refreshing blend of Tsingtao beer with umeshu, sherry, and lime, rimmed with salted Sichuan pepper. Available for dinner only.
Hunan Slurp:
Beer Duck ($33): Duck braised in a rich sauce of chili pepper, ginger, and Tsingtao beer.
Aligning with these outstanding New York establishments during the Year of the Dragon is a celebration of both the shared heritage and the exciting directions in which Chinese cuisine is heading. Tsingtao is delighted to be part of such an inventive culinary showcase.
Steve Hauser, CEO and president of Paulaner USA, the US distributor of Tsingtao, expresses his excitement for this festive initiative: "The Lunar New Year is a time of renewal and celebration. Tsingtao's collaboration with these esteemed restaurants reflects the multifaceted nature of Chinese cuisine and the communal spirit of the occasion. Together, we are crafting a narrative that not only highlights the culinary prowess of these establishments but also the shared joy and prosperity that Tsingtao brings to tables across the city."
Join us in this vibrant celebration of the Year of the Dragon and discover the harmonious blend of flavors and culture at selected restaurants across NYC. For more information about the Tsingtao Year of the Dragon celebration, please visit Tsingtao's website www.tsingtao.com or follow on Instagram @tsingtao_usa.
About Tsingtao
Tsingtao Brewery was established in 1903 and now is the sixth-largest brewer globally. It is one of the world’s top 500 brands and is publicly listed on both the Hong Kong and Shanghai Stock Exchange. With award-winning beer in America, Europe, and Asia, it is now available in more than 100 countries worldwide. https://www.tsingtao.com/
About Hutong
Hutong is a Midtown Manhattan gem offering Northern Chinese fare and innovative dim sum in a 1920s New York and Shanghai-inspired Art Deco setting at 731 Lexington Avenue. Notable dishes include Crispy Soft-hell Crab and Flaming Peking duck, paired with selections from the sophisticated Shanghai Lounge. The dining experience is elevated by Executive Chef Ken Lin and Bar Manager Aleksandar Simic. https://www.hutong-nyc.com/
About MáLà Project
MáLà Project is a restaurant brand founded with a mission to deliver joy through neo-Sichuanese cuisine, from fiery MáLà Dry Pots to comforting Northern Chinese classics. Co-founded by Amelie Kang in 2015, MáLà Project’s first location was opened in the East Village, followed by Bryant Park, Midtown East, and Greenpoint, Brooklyn. Recognized for her talent, dedication to the hospitality industry, and for leading the wave of new Chinese restaurants in the East Village, Amelie was honored among Eater’s Young Guns in 2018, as well as Forbes 30 Under 30 and Eater New Guard of New York in 2020. https://www.malaproject.com/
About Milu
Milu is a vibrant Chinese eatery centered on affordable rice bowls that marry the richness of flavors from across many regions of China with the convenience of New York dining. Enjoy standout dishes like Yunnan Brisket and Mandarin Duck, along with a selection of unique sides and desserts. Serving a variety of dining options through both counter service and sit-down meals, Milu is dedicated to capturing the essence of Chinese cuisine thoughtfully adapted for New York's diverse food scene. https://www.eatmilu.com/
About Hunan Slurp
Hunan Slurp in NYC's East Village merges art with authentic Hunan cuisine. Chef Chao Wang offers a menu steeped in his Hengyang roots with dishes like Fish Fillet Mifen and Hometown Lu Fen. A contemporary space doubles as an art gallery, reflecting Wang’s dual passions. Open since May 2018, it's a culinary and cultural destination for food and art lovers alike. https://www.hunanslurp.com/
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Press Contacts:
Yinnan Shen | yinnan@creativebynoon.com | (929) 281-4161
Chloe Zhao | chloe@creativebynoon.com | (347) 277-8913