The Beat

Guest Producers Announced for Unique, Outdoor Beverage Festival that Includes Brunch, Bonfire and Fireworks

Lake George, NY (February 19, 2024) — Exclusive barrel-aged beverages from the best craft producers in New York are rolling into Lake George for Adirondack Pub & Brewery’s 12th Annual Barrel Fest on March 2, 2024, from 2-5 p.m.

Barrel Fest is more than your average beer festival in a hotel conference room. This outdoor bash knows no walls and takes place nestled in the beauty of the Adirondacks near the shores of Lake George.

Innovative Augmented Reality Campaign Brings George Washington to Life

Dutchess County’s Revolutionary War Impact Highlighted

Poughkeepsie, N.Y. (February 15, 2024) – Dutchess Tourism, Inc. (DTI) announced the launch of Commander in Cheers, an innovative augmented reality initiative aimed at sparking new engagement with the Revolutionary War history of Dutchess County, kicking off a multiyear celebration of the United States of America’s Semiquincentennial on July 4, 2026. This innovative project will spotlight the roles Dutchess County played in the Revolutionary War and highlight its contributions to American history. The campaign represents a collaborative effort between DTI, Dutchess County Historian William P. Tatum III, Ph.D., technology partner Evercoast and DTI’s agency of record, FourthIdea, to create an immersive experience that educates, entertains, and inspires visitors of all ages.

Debuts on Fri. Dec. 15 at Wild Lights

Tupper Lake, NY - The Wild Center is thrilled to announce a delicious collaboration with another Tupper Lake staple, Raquette River Brewing, a local craft brewery known for its innovative brews. Together, the organizations are launching “Wild Lights” Light Lager, a special edition beer that celebrates the return of Wild Lights, a cherished winter program that continues to captivate visitors yearly. The lager will debut at Wild Lights at The Wild Center on Fri., Dec. 15. 

First-Ever Japan-led Sake Brewery to Open on U.S. East Coast in Hyde Park 

Partnership with The Culinary Institute of America to Develop Curriculum, Certification Programs and Public Classes

Governor Kathy Hochul today announced premium sake maker Dassai, celebrated the opening of their $80 million, 55,000 square foot, state-of-the-art brewery and tasting room in Hyde Park, Dutchess County, and the launch of their new U.S. brand, Dassai Blue. Over the past thirty years, Dassai has experienced exponential growth in Japan, the U.S. and globally. Opening their New York brewery is their latest expansion into the global sake market.

New Passport being released

Schenectady, N.Y. (September 15, 2023) – Discover Schenectady is re-branding its popular Schenectady Ale Trail to include the county’s distilleries and meadery. The trail will now be known as Schenectady Sips – Craft Beverage Trail. The trail features six breweries including Back Barn Brewing Co., Druthers Brewing Co., Frog Alley Brewing Co., Great Flats Brewing, Seven Points Brewery and Wolf Hollow Brewing Co. New to the trail are the Schenectady Distilling Co., Murray’s Fools Distilling Co. and Helderberg Meadworks.

Dekalb Market Hall and Sixpoint Brewery Shake It Up!

Brooklyn, N.Y. – The annual festival that celebrates Bavarian culture, food, and beer is coming to Downtown Brooklyn for an Oktoberfest Bash hosted by DeKalb Market Hall and Sixpoint Brewery.  Inspired by the annual German festival, the event will include authentic eats, games, and activities for all ages. Traditional music and throwback tunes from the Street Brass Band and Shag Horns will keep the party going and people dancing all day.  The Oktoberfest Bash is free and will take place on Saturday, September 23 from 12 pm – 10 pm downstairs at City Point, which is located at 445 Albee Square West in Downtown Brooklyn.

Invigorate the spirit, tantalize the palette, and experience the unusual as New York State distilleries converge

Geneseo, NY — The first-ever Hoochenanny Whiskey Festival, a groundbreaking event that will unite New York’s whiskey distilleries, announces its distinguished showcase of premier and emerging brands, and invites all to explore its realm of unique experiences. Happening October 20 and 21 in the Village of Geneseo, this event ushers in a new era of spirits celebration that will welcome connoisseurs, creators and adventurers alike.

Paradox Brewery to celebrate with anniversary party at North Hudson taproom

North Hudson, NY (July 2023) -- Paul and Joan Mrocka, founders of Paradox Brewery in North Hudson, along with their team and staff will celebrate 10 years of business with an anniversary party on Saturday, July 29 for the public. In addition to celebrating the anniversary, the brewery will unveil a new logo with a modern twist that reflects the high-quality product, state-of-the-art facility, and innovative process that the Brewery is proud of.

New Paltz, NY (July 12, 2023) –Historic Huguenot Street (HHS) is proud to present Boos & Brews, Haunted Huguenot Street Site Tour.

Every Friday evening in July, HHS will be offering walking tours of the National Historic Landmark District that focus on the eerie and unexplained occurrences in New Paltz history. Guests will meet at the DuBois Fort Visitor Center at 7:30 PM for a glass of locally-made hard cider or craft beer. Then, an exterior walking tour will head down one of the oldest streets in America, as both the myths and real-life frightening events that have haunted Huguenot Street for centuries are explored.

Ticonderoga, NY (April 6, 2023) – Ledge Hill Brewing Co., one of the newest businesses in Ticonderoga will host a Grand Opening and Ribbon Cutting Celebration in coordination with the Ticonderoga Area Chamber of Commerce on Friday, April 28^th, 2023 beginning at 4:30 PM. The ribbon cutting with speakers from Ledge Hill Brewing Co., TACC, the Ticonderoga Montcalm Street Partnership, and the Town of Ticonderoga will take place promptly at 5:00 PM.