NEWSLETTER
End-of-season celebration set March 9th
Lake George, NY — The public and private investment in Lake George Winter’s Dream propelled the Lake George Area into a more competitive position in a winter characterized by warmer temperatures and a lack of snow, delivering a substantial economic impact that is reverberating across the hospitality industry. More than 25,000 tickets have been sold to date, with the biggest night in January drawing 952 people. Lake George Winter’s Dream drew visitors from across New York State, New England and beyond.
As a way of expressing thanks for the broad community support during its inaugural year, Lake George Winter's Dream is hosting a community appreciation day on March 9th, marking the season's finale just before Daylight Saving Time starts on March 10th, extending daylight into the late afternoon and early evening.
According to data from Smith Travel Reports, a leading tourism industry consultant, Lake George Area hotels outperformed their counterparts in average daily rate and revenue generated per room, showcasing the region's growing allure among visitors. Lake George Area hotels revenue per available rooms was up 16.25% over midweek 2023 and up 1.92% over weekends from Dec. 31 to Jan. 28. Other comparable destinations such as Essex County showed decreases. Both counties hosted guest rooms for the University Winter games in 2023.
Strategic marketing initiatives coupled with extensive media outreach efforts on behalf of winter events have contributed significantly to maintaining the Lake George Area's prominence. Media coverage and marketing efforts highlighting winter attractions supported by Warren County had a potential worldwide reach of 300 million.
Local businesses, including restaurants and attractions, have also reported increased sales compared to previous years, indicating a broader economic uplift spurred by increased tourism activity.
Joe Mondella, owner of The Lagoon in Lake George, shared his perspective, saying attractions such as Lake George Winter’s Dream helped him make the decision to move to a 7-day schedule. His business was up 12% in January and 17% month to date in February.
“We are grateful for the work that has been put in to bring these attractions to the area. We continue to believe that if more local businesses can stay open during the winter months, visitors will have a more enjoyable holistic experience in Lake George, with Winter's Dream being just one of the highlights - not the only thing they do,” Mondella said.
Yerbol Kenzhebekov, owner of Saluti Restaurant in Lake George, echoed these sentiments.
“I am pleased to note a substantial increase in business, particularly during the months of December and January, and have observed the positive impact of the Lake George Winter’s Dream Project on our community overall. The project has undeniably brought a welcome boost to the local economy during a time of the year when businesses traditionally face challenges…Initiatives like these contribute to the prosperity of our economy, making it a great addition to our region,” Kenzhebekov said.
Though weather conditions characterized by warm temperatures and rain posed significant challenges, Lake George Winter’s Dream remained open, offering a distinctive and enjoyable experience for visitors. The attraction's resilience, not reliant solely on ice and snow, ensured continued patronage, with companies and tour groups still able to partake in memorable experiences regardless of the weather.
Moreover, the return on investment transcended mere economic gains, extending support to local nonprofits and fostering a sense of community appreciation. Lake George Winter’s Dream was pleased to host a Military Appreciation Evening on January 25th, which drew participation from a significant number of individuals. Additionally, Tri-County United Way organized a fundraising event on Feb 13. Lake George Winter’s Dream had a 91% guest satisfaction rate in January and 96% guest rating in February after enhancements were made. As the winter season draws to a close, Lake George Winter’s Dream continues to embody the spirit of community and collaboration that defines the Lake George Area.
About:
Lake George Winter’s Dream
Lake George Winter’s Dream is created and produced by the award-winning multidisciplinary studio Moment Factory. Headquartered in Montreal, the studio also has other locations in Paris, Tokyo, New York City and Singapore. Since its inception in 2001, Moment Factory has created more than 500 unique projects worldwide, including the Lumina Night Walk and the AURA series. In collaboration with renowned artists, brands, museums, theme parks and cities, its productions span the globe and include such clients as the NBA, Changi Airport, Disney, Sony, Boston Museum of Science, Universal Studios, AT&T, the Reims Cathedral and Billie Eilish.
Visuals:
Media Contacts:
Warren County Coalition:
Mark Behan, Behan Communications Inc.
(518) 792-3856
Moment Factory/Winter’s Dream