Adirondacks, USA - In its third year, the SkiADK marketing campaign promoting the Adirondacks as an alpine and cross-country ski destination is now underway.
Representatives from Adirondack ski areas, along with the Regional Office of Sustainable Tourism (ROOST), the destination marketing organization for Franklin, Essex, and Hamilton counties, is using #SkiADK to promote the seven ski areas land many cross country trails located within the Adirondacks — from big mountain terrain with glades and steep verticals to hometown ski centers with loads of tubing fun.
Gore Mountain, North Creek
The digital and print campaign highlights the attributes, diverse terrain and amenities offered throughout the Adirondacks unifying all the ski centers under one common brand and message — #SkiADK.
Skiers and riders are encouraged to share their epic Adirondack mountain adventures on social media by using the hashtag #SkiADK. The seven resorts and ROOST are promoting the use of the hashtag to increase awareness, engagement and garner new social media followers.
The campaign includes digital ads in national publications, including Powder Magazine and Ski Canada, as well as native advertising and social media ads. Working with individual ski centers, it highlights not only the abundant and varied trails, but also the off-mountain experiences unique to each region which differentiate the Adirondacks from key competitors. Oak Mountain, Speculator
The centerpiece of the campaign is a drawing in March for a chance to win a one-of-a-kind pair of custom #SkiADK skis (or snowboard) made by Parlor, a progressive ski manufacturer headquartered in the Northeast. The winner will be cruising the slopes in style with these beautifully designed shredders. Sporting a slick black topsheet cut with our unique topo line graphic and our #SkiADK moniker, everyone will know you come from world class east coast skiing.
“We see this as an effort to bring more skiers from elsewhere to see the Adirondacks as an alpine ski destination. They will discover challenging terrain parks, glades, tubing hills, stellar views, and plenty of amenities for refueling between runs," said Michelle Clement, ROOST’s director of marketing.
The seven alpine ski areas included in the campaign are:
Whiteface Mountain, Wilmington — the steepest vertical drop in the East; 86 trails, new lodge to service Bear Den Mountain, which is dedicated to beginners.
Oak Mountain, Speculator — Oak offers an affordable ski school and lift tickets, and great on-mountain dining. Increased snowmaking this year.
Gore Mountain, North Creek — New York’s biggest mountain with four peaks and 110 trails.
Titus Mountain Family Ski Center, Malone — rated #1 beginner-friendly ski center in North America by Liftopia; night skiing, new tubing park with added lanes, warming lodge and magic carpet lift.
McCauley Mountain, Old Forge — from long cruisers to steep bumps and glades; expansive views from the summit.
West Mountain, Queensbury — gentle learning slopes to expert terrain; new quad chairlift, major snowmaking upgrades, and 10 lanes of tubing.
Mount Pisgah, Saranac Lake — classic hometown ski hill, close to downtown; night skiing and tubing.
Glide through the Adirondacks on Nordic skis
Cold winters, deep snowpack, and picturesque forests make the Adirondacks a great place for Nordic skiing. From groomed trails to backcountry thrills, there is something for skiers of all ages and abilities across the region.
Click here to view ROOST's cross country skiing video. Cross country skiers can enter to win a nordic ski center mega pack.
Photo: Gore Mountain, North Creek
Carrie Gentile, communications coordinator
Regional Office of Sustainable Tourism
direct: 518.621.3665 or 518.523.2445 ext. 123